Breaking Ten - Dan Lawson

THE STORY OF THE SUB TEN DAY LAND’S END TO JOHN O’ GROATS RUN

The film of Dan Lawson’s sub ten day Land’s End to John O’Groats run premiered at Kendal Mountain Festival November 2020 including a special session featuring Dan and LeJog female world record holder Carla Molinaro.

On the 16th August 2020, Dan Lawson completed the Land's End to John O'Groats run in 9 days 21 hours 14 minutes and 2 seconds, beating the previous peer acknowledged and authenticated record by Richard Brown which had stood for 25 years.

How far would you push for your goals?

‘An awe-inspiring documentary about a truly remarkable yet humble man. Breaking Ten is a beautiful crafted storyline of Dan Lawson’s unbelievable Land’s End to John O’Groats running record. I doubt I’ll see this broken again in my lifetime.’ Mark Beaumont - Endurance Athlete

During each day of the LeJog - through their community interest company at the time ‘Re-Run’ - Dan and Charlotte promoted 'Stop Shop'. Stop Shop encourages conversation around consumption of goods and challenges you to question whether you really need that purchase you're about to make.